April 16, 2018

While some brands are discussing the pros-and-cons of flyer printing or updating their websites, other brands are thinking about large-scale experiential campaigns that have the potential to embed their companies in the hearts and minds of their target audience. A city-wide marketing campaign can have a profound impact on your brand and your bottom line.

When embarking on a city-wide marketing campaign, you won’t only have to consider things like graphic design, messaging and the placements of your ads – you will also have to make a concerted effort in finding the right signage company to meet your needs. Here are a few points to consider:

Experience
How long has the company been in business? Have they helped to conceptualize and execute any other city-wide marketing campaigns? What results did these campaigns generate? Do some online research and try to speak to some of the company’s past clients if you can.

Type of Signage
The type of signage that the company specializes in is also very important. Digital signage, for example, is a specialized industry and you need to make sure that you get the highest quality outdoor digital LED products at the most economical prices. Your best bet is to partner with a company that manufactures their own digital sign product because this means you will be avoiding any costly markups from middlemen and there will also be more accountability when it comes to output and warranties.

Transit Shelter Signage
Very few signage companies specialize in transit shelter signage. Provincial Sign Systems is capable of manufacturing and installing all street furniture and transit shelter programs using their in-house capabilities and resources.

Get in touch with our signage company to find out how we can help you with a city-wide marketing campaign.