March 5, 2018

At a time when companies are finding it increasingly hard to connect with their potential customers, digital billboards can offer a solution. Digital billboards offer a number of unique benefits. Not only is it flexible (so you can choose to turn it on and off at certain times of the day), but you can change the design and message as frequently as you want.

Location is undoubtedly one of your biggest considerations when investing in a digital billboard. Your message, brand goals and target audience will all impact where you want to install your digital signage. Here are some of the best spots to keep in mind:

In store digital signage

If you are able to target a potential client when they are in your store, then you have already helped them progress through their buyers journey. Think about the pain points that you could help them solve, or what type of extra features or bonuses you could mention on a digital billboard when trying to sell to your customers in-store.

Near a road

Commuters pick up on digital billboards in a big way. Having a digital billboard next to a busy road can expose you to hundreds of thousands of people in your geography. It’s a great way to increase brand awareness and make sure that many of your potential customers see you in their day-to-day travels and commutes.

Providing instructional information

A digital billboard can also be used to provide instructional information to employees or members of an organization. If you need to communicate to large groups of people but don’t have the manpower to do so, consider installing a digital billboard where your people can read your messages.

Provincial Signage Systems is a leader in billboard signs. Contact us for more information about digital billboards today.